About
Reimagining the digital face of India's space agency, this project blends cutting-edge UI trends with functional UX research. I utilized empathy maps and detailed personas to transform a dated, complex site into a seamless, immersive journey through the stars. It’s a study in how to modernize institutional platforms without sacrificing professional credibility.
Reimagining the digital face of India's space agency, this project blends cutting-edge UI trends with functional UX research. I utilized empathy maps and detailed personas to transform a dated, complex site into a seamless, immersive journey through the stars. It’s a study in how to modernize institutional platforms without sacrificing professional credibility.
About
Challenges
The original ISRO website was difficult to navigate due to heavy data clutter and merged content that hindered readability. I simplified this complex information architecture by organizing data into clear, logical categories that are easy to scan. Through deep user research and competitive analysis, I transformed a text-heavy site into an intuitive, search-friendly interface. My redesign focuses on clean layouts and a modern visual hierarchy, ensuring users can find mission details and space research in seconds. This project demonstrates my ability to take messy, institutional data and turn it into a seamless digital experience.
Challenges
The original ISRO website was difficult to navigate due to heavy data clutter and merged content that hindered readability. I simplified this complex information architecture by organizing data into clear, logical categories that are easy to scan. Through deep user research and competitive analysis, I transformed a text-heavy site into an intuitive, search-friendly interface. My redesign focuses on clean layouts and a modern visual hierarchy, ensuring users can find mission details and space research in seconds. This project demonstrates my ability to take messy, institutional data and turn it into a seamless digital experience.
The process
I conducted a competitive analysis of NASA and SpaceX to identify global design standards for space-tech platforms. By combining these insights with user interviews, I was able to pinpoint exactly where ISRO's navigation was failing. This research-driven approach allowed me to simplify complex data and build a user journey that feels both modern and professional.
The process
I conducted a competitive analysis of NASA and SpaceX to identify global design standards for space-tech platforms. By combining these insights with user interviews, I was able to pinpoint exactly where ISRO's navigation was failing. This research-driven approach allowed me to simplify complex data and build a user journey that feels both modern and professional.
The Outcome
I transformed the interface using a 'Space-Age' dark aesthetic and high-impact imagery, creating a visually immersive experience that reflects the cutting-edge nature of ISRO’s missions.
The outcome
I transformed the interface using a 'Space-Age' dark aesthetic and high-impact imagery, creating a visually immersive experience that reflects the cutting-edge nature of ISRO’s missions.